Brand identity and systems-focused designer with experience in New York and Beijing,
working across more than ten industries.

Brand Identity | Strategy | Typefaces | Packaging | Digital Experiences
Motion Graphics | Exhibitions | Signage & Environmental Graphics







2x4 (Beijing)
    Freelance Designer, Hybrid, 2023.01-Present
    Designer, 2021.03-2022.08

Purpose
(New York)
    Visual Designer Contract, 2019.09-12





yatingliu23@gmail.com
LinkedIn








 Purpose Foundation
 A warm, modern identity that turns awareness into a manifesto.

 Brand Identity | System Design | Web Design | Motion Graphics





 6th NOWNESS Short Film Awards
 Brand identity for an award-winning technology replacing plastics

 Brand Implementation | Print

 aranyaPost Issue 2
 Cover and grid system for the publication of a landmark cultural-tourism community in China.

 Editorials | Layout System  








 TPARK (Tennis Park)
 A bold, kinetic identity that turns tennis from elite sport into youth culture.
         
 Brand Identity | System Design





 The Moutuo Nature Centre
 A custom type built from symbols lets visitors “read” mathematical logic.
     
 Exhibitions | Environmental Graphics





 Loop Coffee
 Brand identity for a neighborhood specialty chain whose infinite-loop graphics stitch  together packaging, signage, and lighting.
     
 Packaging | Illustrations




 moMATH (National Museum of Mathematics)
 A custom type built from symbols lets visitors “read” mathematical logic.
     
 Brand Identity | System Design | Motion Graphics